![]() |
||||
![]() |
||||
|
Pay Per Click |
|
Pay per click (PPC) is an Internet advertising model used on websites, in which advertisers pay only when their ad is clicked. How does Pay Per Click work? Websites that utilize PPC ads will display an advertisement when a keyword search matches any of your "key words". Such advertisements are called sponsored links or sponsored ads, and appear adjacent to or above organic results on search engine results pages. Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter are the three largest network operators, and all three operate under a bid-based model. The cost per click (CPC) varies depending on the search engine and the level of competition for a particular keyword. Contact us today!
|